Consumers Digest - Updated Best Buy logo and award statue
Modified and updated the original Consumers Digest Best Buy Seal (previously created by another firm) to better promote the Consumers Digest brand and add more dimension, as well as redesigned the actual award trophy granted to the winners. See the Case Study for more details. The seal appears in television and print ads for major product manufacturers and on billions of their product packages worldwide
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.