Department of Veterans Affairs Office of Health Information - Graphic Standards for Government
Woodpile developed a full graphic standards program for the Department of Veterans Affairs Office of Health Information detailing proper main seal usage, divisional identifiers, and other basic brand elements across all vehicles of communication.
The effectiveness of this effort inspired VA to task Woodpile with the creation of overarching VA standards. See the following entry as well as the VA Case Study for more.
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.