Haute Damn - Clothing Brand
Clothing brand and array of supporting motif and statements, website, and products (launched in Grammy Awards celebrity gift bags) designed for the young and restless. Evolved from a mere fondness of the name, this boutique fashion brand was created from the ground up, including logos, item designs, manufacturing and promotion materials. Upon being featured in the ubiquitous Grammy gift bags, Haute Damn received a considerable amount of attention, which led to our coordinating press opportunities, photo shoots, product placement, celebrity endorsements and deals with retailers.
Noteworthy TV/ press included: Hollywood Reporter, CBS News, Toronto Film Festival, E! News, Ebony Magazine, VH1, Hampton Roads Monthly, Washington Post, Washington Times and Yahoo! Pepsi Smash Concert Series.
“THANK YOU SO MUCH FOR YOUR FABULOUS HAUTE DAMN ITEMS! I WILL WEAR THEM PROUDLY... THEY ARE DEFINITELY MY STYLE!”
MAUREEN CHIQUET — PRESIDENT, CHANEL USA
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.