Pretzelman - Brand Identity
Brand launch for a publishing and print products development company promoting their ability to match any sort of project with suitable manufacturing, fulfillment and distribution resources within rush time frames. Included was a suite of print collateral, website and series of matching iconography for use as branding motif — all themed in modern style around the circus-style feats of strength, agility and bravery of the old days
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.