Qbit - Logo and Brand Identity
Full brand creation and launch for John Scully-led tech start-up including basic graphic standards/brand motif, interactive flash-generated website and full suite of print materials
Visual concepts were oriented around what was promoted to be a revolutionary new high-speed, ubiquitously-applicable, “loss-less” data compression technology.
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.