Ritz Carlton - Maestro Restaurant Logo and Print Collateral
Brand launch including print collateral, menus and uniforms designed for five-star Washington, DC area Restaurant — led by star chef Fabio Trabocchi — to exude the luxury, excellence and grace inherent in the dining experience
Winner: National Benjamin Franklin “Benny” Award
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.