The Medici Group - Full Brand Identity
With his book The Medici Effect consistently at the top of the charts and his speaking tour ever growing in international popularity, Frans needed a stronger identity mark, updated visual branding and more effective and useful online presence to better match his progressive assertions on innovation and interconnectedness.
See Web/Interactive for more on The Medici Group website.
What is a brand?
Love at first sight. It’s a signal, a set of primal instructions pressing your imagination. Intriguing, holding and telling you a lot about what it wants you to know, all in a virtual blink. Shapes, shades, arrangement, entendre. From a visual brand you can hear a thousand words per second. It’s not certain why you can know so much so fast, but the fact is that you can and you will. You can see straight through to the essence if everything is in order. Captivating, promising, and assuring, it’s the outline of a face, the firm hand shake of intent and the collective symbol of capability. It isn’t an ornament. It's the lasting impression you give and the attention you receive. It’s a harmony of everything you communicate and all that is believed about you.