Department of Veterans Affairs Office of Health Information - Identity Guidelines
Woodpile developed a full graphic standards program for the Department of Veterans Affairs Office of Health Information detailing proper main seal usage, divisional identifiers, and other basic brand elements across all vehicles of communication.
The effectiveness of this effort inspired VA to task Woodpile with the creation of overarching VA standards. See the following entry as well as the VA Case Study for more.
Concert Performance
After all of the learning is put into practice and the fine tuning complete, the instruments can then be raised. Your audience is gathered at great expense, so the output must be at its best. After all, the purpose here is to delight and impress. Any broken tempo, wild honks, or unplanned solos and what will be taken away?
Corporate, product and initiative identities are individual compositions expressed through many elements arranged with distinction, working in unison. Each component may be different in size, texture and device but together in rhythm and style. Artful coordination among visual vehicles pleases the senses to inure a positive memorable order. The care, talent and etiquette put into each individual part determines the impact of the display as a whole. Discord brings uncertainty. Adherence to standards in brand application, color, typography, messaging, are all important in conveying competence and relevance. Print collateral must work with the website which must work with advertising which must work with mailings, and so on. In observance, we’re serious about setting the right tone across the entire stage, and consistently help clients meet expectations by putting it out there just right, again and again.