NASD + NASDAQ - Member Benfits Kit
Woodpile was tasked with creating new Member Benefits kits including a custom, single-configuration-solution folder design for use by NASDAQ, The American Stock Exchange and NASD -- each respectively incorporating brand-appropriate design treatments. The following page shows how this piece opened up into a multi-purpose document/card/brochure carrier with numerous pockets and slits.
Stacked With You
Today everything’s digital, in motion, in your face and all over the place. The rushing power of expression and information is rolling along unimpeded by traditional tangible logistics. An all-consuming parade of broadcast and new media will now create revolutions and reputations in one day, then compost them the next, enthralling, informing, and impermanently morphing like any brand itself.
Yet the printed image quietly continues to stay in place, steadily material, exuding commitment and elegant with dimension. Accountable, resolute, leaving a trace like a footprint. For any group it’s the blue blazer, the old black, the ever-appropriate cordially yours. It’s the buck that stops. The art of the folded page within an integrated brand remains stubbornly relevant like a father's advice. In that aspect we are highly aware, savvy, and disciplined to the letter. And although we know that the future is now and wholly enthusiastic about its promise, we aptly oblige those who would still just like to get it in writing.