energy to burn | branding . strategy . outreach . marketing . web . media

Jackpot: Las Vegas Monorail

We were approached by Brown & Partners and presented with a unique opportunity—to design a brand identity for the new Las Vegas Monorail system.

In addition to primary and secondary logo treatments, we were tasked with developing an extensive campaign that introduced the new look through signage, banners, apparel and more.

Various color combinations and typographic tweaks were explored throughout the process, before the final brand made its debut.

Las Vegas Monorail Kiosk

MonorailMonorailMonorail Bus